The Challenge
Every business owner knows that sinking feeling when sales slowdown and cash-flow pressure starts to build. You move money around, hoping to keep the wolves from the door.
It’s heart-attack stuff.
In response, many business owners scramble, launching new revenue streams, testing fresh marketing tactics, replacing salespeople, or adding new product lines. Yet relief never comes.
Because the problem isn’t louder shouting or faster chasing. It’s a lack of connection.
True relief comes from two powerful shifts:
▪️Making your offerings genuinely desirable, and
▪️Meeting your clients exactly where they are on their journey with you.
The SlightlySkew View
At SlightlySkew, we help you design offerings that are deeply rooted in the real needs and desires of your market.
You’ll uncover what truly matters to your customers, what they crave, what they struggle with, and what they aspire to.
The result?
Your business becomes irresistibly desirable. Then, we help you build what we call market magnetism, the natural pull that transforms awareness into engagement, and interest into sales.
The SlightlySkew Approach
Profile your clients
Uncovering the unmet, unserved, and unknown needs of your customers gives you a genuine competitive edge.
We do this through our Customer Stories — exploring their real-life situations, what they need to accomplish (their Jobs to Be Done), and what “exceptional” looks like for them.
But we don’t stop there.
We also consider traditional factors like demographics, behaviours, and psychographics. By combining both lenses, we reveal the sweet spots — where opportunity and meaning align.
Craft your unique value propositions
From here, we help you articulate value propositions that connect both emotionally and functionally. It’s well known that people don’t buy products or services — they buy value.
Many exceptional offerings fail in the market simply because the business never expressed that value clearly.
We make sure your value resonates, not just exists.
Design the client journey
Next, we map your Client Journey, ensuring that at every stage of the journey, you meet clients where they are — not where you wish they were. Together, we identify for each stage:
▪️ The channels where your clients are,
▪️ The relationships they expect from you, and
▪️ The capabilities you need to deliver consistent value.
This integrated design ensures you optimize every possible revenue stream while building the kind of trust and loyalty that can’t be faked.
The SlightlySkew Outcome
Instead of chasing customers, you attract them.
Instead of anxiety, you gain confidence.
The market comes to you, drawn by the authenticity, alignment, and magnetic energy of a business that truly understands its people.