Craft Your Functional View


A business function refers to a specific, specialised activity or set of activities within a business that is performed to achieve a particular purpose


No business can exist without work being performed in the business and therefore, if you don’t start to design your business with the work required to deliver customer value you will not be able to:

  • identify the resources and partners needed to do the work;
  • identify the information needed to do the work;
  • identify how to measure the work performance;
  • identify when and where work needs to be done; and
  • identify how values will influence the work.


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