Select Your Core Values


“If you hire people just because they can do a job, they’ll work for your money. But if you hire people who believe what you believe, they’ll work for you with blood and sweat and tears.”

(Simon Sinek)



Having core business values is essential for any organisation, regardless of its size or industry. These values serve as guiding principles that shape the company’s culture, decision-making processes, and overall identity. Core values create a shared sense of identity and purpose among employees. They define the company’s culture, fostering a positive work environment and a sense of belonging. When faced with tough decisions, core values act as a compass. They help in choosing the right course of action that aligns with the company’s principles, ensuring consistency and ethical decision-making.

Consistently adhering to core values builds trust with customers, employees, and stakeholders. Trust is the foundation of strong, long-lasting relationships, both within the organisation and with external partners. Businesses with clearly defined values attract like-minded individuals who resonate with those values. It helps in recruiting employees who fit well into the organizational culture, leading to higher job satisfaction and retention rates. Businesses known for their strong values and ethical practices enjoy a positive reputation. This reputation can lead to increased customer loyalty and positive word-of-mouth, driving sales and business growth.

In times of change, core values can provide stability. They serve as a foundation upon which the organisation can adapt to new challenges while remaining true to its identity and principles. Employees empowered by core values can make decisions more efficiently. When values are clear, employees can make decisions aligned with these values without the need for constant supervision, leading to quicker response times.

In essence, core business values are the foundation upon which successful, ethical, and sustainable businesses are built. They influence every aspect of the organisation, from internal operations to external relationships, and are instrumental in achieving both short-term goals and long-term success.


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