“Are you struggling to make your sales target?
Start by delivering real value to your customers
At SlightlySkew we believe in a better future. A future where average products are trumped by businesses who create useful things in a remarkable way. Businesses that create “art”. For over 300 years, businesses in most industries have operated according to the principles of what is commonly known as the “factory economy.”
It all began with Adam Smith’s “The Wealth of Nations”, originally published in 1776. Smith’s concept of breaking work down into smaller tasks, combined with technology, has ensured low cost production with great benefits (profits) to those providing the capital. Furthermore, those providing the capital hardly ever have to get their hands dirty in the day-to-day running of the company. Instead, they place their demands for return on investment squarely on the shoulders of management. Should management fail to meet these demands, they are replaced. Management, in turn, is not required to actually do the work. Their job is to ensure the work is broken down into the smallest possible tasks (processes), and allocate these tasks to the cheapest available labour (workers). This happens in blue and white collar industries. Management then implements policies and procedures to ensure the workforce fits into the “mould” needed to control the business. The result, average and mediocre offerings.
Almost all start-ups begin their journey without a sales capability and we all know that sales are the lifeblood of a business. A rough estimate by the Small Business Administration (SBA) in the United States, show that about 20% of new businesses fail during the first two years of being open, 45% during the first five years, and 65% during the first 10 years. There are many possible reasons but we would suggest that a big contributer is a lack of sales.
Unfortunately, today, it is not just about the product / service you provide, it is all about the value, or better described the “art”, you provide your customers. People like Tony Robbins, Seth Godin, Simon Sinek all preach the same message – you have to clearly articulate the value you provide to your customers. The SlightlySkew approach connects the science of business with the art of business. We ensure the interconnectedness of every part of the business because when all parts work together in harmony, they create a powerful impact which delivers extraordinary results – trumping the average.